Is the benefit to your medical group of maintaining ongoing relationships with pharma reps worth the cost? That’s a question confronting thousands of hospitals and medical groups today. Many factors ...

Are pharma reps on balance a curse or a blessing to medical practices? On some days it is not unusual to believe the former, that the pharmaceutical representative is another obnoxious intrusion into ...

A year after the pandemic forced pharma reps to switch from in-person to digital sales calls, most visits are still virtual—and the industry is seeing mixed results. The good news is that in-person ...

It turns out pharma sales reps didn't need to worry about a pandemic effect on their salaries. Pharma reps’ average pay jumped to $158,013 in 2020 from $151,217 the previous year, according to MedReps ...

CRM applications for the pharmaceutical vertical are complex andhighly tailored for this unique space. Building a comprehensive mobileCRM app that takes into account the varying needs of a pharma ...

The increasing number of clinicians willing to meet virtually has driven the rate of rep-friendly physicians to a record high of 60% in the U.S., according to a recent report released by Veeva. That ...

Nearly 60% of physicians say disease-specific leadership and corporate reputation are the most influential factors regarding which medicine they choose to prescribe to patients. The latest Brands in ...

Physicians appear to be restricting their contact with pharmaceutical representatives, according to recent data from Capgemini Consulting, the strategy and transformation brand of Paris-based ...

In their heydey, drug reps had big expense budgets and would wine and dine physicians, golf with them, and give gifts to their potential physician clients. But in 2002, pressure from Congress and ...