When a company pays for its product to be featured in a movie or a television show to increase brand awareness, it’s called product placement. This form of advertising has been around almost as long ...

With advertising frequency and reach issues continuing to challenge the media industry, one recent study says 70% of brands will look to shift around 10% of media budget into entertainment product ...

All week on Vulture, we’re examining ‘80s pop culture, and how it lives on today. Coca-Cola’s presence in moviemaking wasn’t the product-placement apocalypse — this was more a business investment than ...