Carnival Cruise Line's new Carnival Rewards loyalty program offers a two-track system for earning rewards. Here's everything ...

Fast food loyalty programs are aplenty -- but some likely pay off more than others. Here's a look fast food loyalty programs ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Loyalty programs can also backfire. Points that vanish if you don’t shop according to the brand’s timeline, or airline miles ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. I see the customer engagement landscape undergoing a ...

Key point: Whether your business runs a retail loyalty program, a restaurant rewards app, a software referral campaign, or an online sweepstakes, these programs often collect customer information, and ...

Loyalty programs that drive growth do more than reward. They influence what customers do next by creating early momentum, ...

Pizza Hut is moving its Hut Rewards loyalty program away from a focus on pure points accumulation toward a more experiential system, according to an emailed press release. Hut Rewards still retains a ...

Starbucks made some major changes to its long-standing loyalty program last month.

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...