This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

Models are important for understanding the current and future states of the world and we use many, for instance the capital asset pricing model, to help us understand markets and investing. But most ...

Discover how predictive analytics uses data-driven models like decision trees and neural networks to forecast outcomes and ...

In the previous installment on evaluating scientific models hinted that one standard of evaluation is the degree to which they are broadly applicable in explaining natural phenomena. As mentioned in ...

Loyalty marketers sit atop a treasure trove of predictive information. Your database can help you understand customer value by profiling current behavior, and also assist you in predicting future ...