Preference centers sit at the intersection of user experience and compliance. Whether you’re a compliance professional, marketer, or engineer, a well-designed preference center can help you make an ...

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” (Peter Drucker). In today’s marketing world of exploding social media, seemingly ...

The General Data Protection Regulation (GDPR) initiative has put customers back in the driver's seat. Customers and prospects will henceforth own their personal data and have control over the ...

GDPR, in effect for 15 months now, has affected the marketing profession—marketing automation, in particular. Though information security and data protection have always been important considerations, ...

Customer engagement company Airship today launched Airship Preference Center to help marketers manage customers' opt-in choices. Airship Preference Center is seamlessly integrated within Airship's ...

Personalization is critical for B2C marketers to deliver better customer experiences, and enterprise preference management can play a key role in this strategy. In a value exchange, customers share ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 3 hours 31 min ago By Jon Springer - 5 hours 18 min ago By Tim Nudd - 5 hours 33 min ago By Tim Nudd - 9 hours 18 ...

I disagree with marketers who say email preference centers are a waste of time and energy because they don't generate the results that marketers want, whether it's actionable data or more satisfied ...

As a result of some Federal Trade Commission clarifications to the Can Spam act, many marketers’ unsubscribe processes could be breaking the law. What’s more, previous to the FTC’s clarifications, the ...