The Audit Bureau of Circulations is reorganising its ABC print and ABCe digital elements into a single organisational strand to better reflect the changing shape of the publishing industry. The change ...
Print circulation figures have been the benchmark for advertisers to decide where the ad money goes and if the choices made have been right. However, in the absence of the Indian Readership Survey ...
The ABC Board is set to make a ‘significant change’ to the way ABC data will be reported for regional publications. From audit periods ending July 2014, regional publications will be able to report a ...
The Audit Bureau of Circulation (ABC) last week decided to fix Raddi Rate (RR), in order to calculate the Net Realisation Rate (NRR) for the July-December 2022 audit period, at Rs 30 per kg. The RR ...
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