Private label has long been a staple in center store, and now the once-hesitant produce department is embracing new applications and opportunities.

Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...

Private label has evolved far beyond being the “value option.” In categories like beauty, consumers now demand not only quality and performance, but transparency, ethics and supply chain integrity.

W hen it comes to the struggle for market share between food brands and private label, there are things we can say with some certainty. We can say that private-label’s market share has increased in ...

Private label beverages have significantly expanded in the US market, transitioning from being perceived as cheaper ...