Perion (NASDAQ & TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through ...

To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing ...

For more than a decade, digital advertising has been built around the promise of identity. The industry invested heavily in ...

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...

JioHotstar is tapping into Magnite’s mediation capabilities to maximise the value of their inventory. Magnite’s technology provides JioHotstar with enhanced control and greater visibility into ...

Rob Green The author is vice president, streaming, for WideOrbit. Programmatic’s public profile is growing fast, and the industry is abuzz with hopes, dreams and fears about what it means for radio.

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The world of programmatic ...

Similar to the cloud, big data and machine learning, "programmatic" is becoming one of the latest buzzwords to take hold in the tech world. In general terms, programmatic represents a program, ...

Programmatic has taken the advertising world by storm in the last couple years, but many questions remain. That’s why with the latest CMO Corner, I decided to get an expert take. Steven Ustaris is the ...