The group will address auction transparency, data standards and transaction integrity amid growing programmatic ad spending.— This story first appears at TheDesk.net, a premium source for original ...
A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!
Three years after the client-side began benchmarking programmatic transparency, the IAB Tech Lab is jumping in with a new ...
As programmatic evolves into an agent-led ecosystem, marketers confront a harder question not just how to optimise spend but ...
Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.
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