The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The word “curation” awakens the imagination of selecting a great ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.

A Redseer report highlights how programmatic dominance, platform consolidation, and privacy-led shifts are transforming ...

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...

Automated advertising has entered a new era. In late 2025, two developments emerged that stand to remake the programmatic advertising infrastructure: the introductions of Ad Context Protocol (AdCP) ...

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...

New York, NY — [January 6, 2026] —AdExchanger, part of the Chief Marketer Network, today announced the launch of Programmatic AI, a new spring industry event debuting May 18–20, 2026, in Las Vegas.

CEO Thomas Lesinski reported, "advertiser sentiment stabilized through the summer as brands regained confidence navigating the broader economic landscape," highlighting a rebound in demand across ...

Management projects third quarter revenue between $62 million and $67 million and adjusted OIBDA in the range of $7.5 million to $11.5 million, supported by "higher utilization, disciplined expense ...