The transaction is designed to strengthen Viant’s AI-powered programmatic buying platform. The post Viant To Buy TVision In ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a collaboration with AMC Global Media to extend the company’s unified linear and streaming offering to ...

Three years after the client-side began benchmarking programmatic transparency, the IAB Tech Lab is jumping in with a new ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts ...

The MarketWatch News Department was not involved in the creation of this content. Brands gain programmatic access to premium advertising inventory in waiting rooms nationwide, powered by claims-level ...

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026…. As artificial intelligence ...

Understanding the effectiveness and usefulness of programmatic ad space buying is one sure of way of improving sales and building your customer base within a very short period This type of ad space ...

The company is set to release its latest statistics for the region, including some eye-popping numbers. Mobile inventory available through TubeMogul's network across Southeast Asia grew 720 per cent ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer ...

When you buy programmatic through an open exchange, cheap high-volume inventory only exists in one place. The long tail of ...

As datasets grow and workflows become more complex, programmatic research infrastructure — the automated, data-driven systems behind today’s investment analysis — is becoming more essential than ever ...