Ask a marketer where their last ad ran and why, and they’ll probably shrug or send a spreadsheet that answers nothing. Programmatic promised clarity: automation, efficiency and measurable outcomes.

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

NEW YORK and LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

Seventy-five percent of marketers expect budgets to grow, while 84 percent reported improved marketing performance ...

In this Q&A, John Matthews, executive director of advanced advertising at Foxtel Media, discusses the democratising power of programmatic for live sports. Matthews, who brings buy-side experience to ...

Advertisers, now settling down to business after a tumultuous 2024, are increasing their programmatic spend this year. Of those polled, 72% expect to invest more in programmatic advertising in 2025, ...

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...