Puma's first North American flagship opens in Manhattan on Thursday morning. And it's huge. The opening comes as Puma gains momentum in the U.S. Puma is still growing its direct-to-consumer business.

Puma is upping its retail game — and footwear is a major player. Capitalizing on recent momentum, the athletic label is moving forward in the U.S. with refreshed branded doors and category-specific ...

Puma might be smaller than other leading sportswear brands. But the German company is undoubtedly on the rise. "I don't really see myself as having to compete against Nike and Adidas," Puma CEO Bjørn ...

PUMA is heading up north to open its first-ever La Union store on October 17. Situated on the Ground Floor of the new SM Mall of La Union, this store offers a new spot to explore PUMA’s iconic ...

Puma has created its first AI Store Concierge, a multilingual AI assistant that provides advice to Puma’s customers, the shoe brand said in a press release shared with Retail Dive on Friday. At launch ...