A new MiQ Sigma report shows that 86% of consumers switch digital activities at least once an hour, and 42% say their purchase path is random, making the traditional marketing funnel less effective.

Marketers have come a long way in partnering with enterprise technology organizations to collect, analyze, and use information across many important applications. Much of this is driven by ...

Scientific released its “2026 Consumer Trends Report,” positioning television as a full-funnel channel that drives ... Read ...

Digital coupons are playing a bigger role in completing a sale. That’s according to a study entitled “The Impact of Online Coupons and Promotion Codes” by Forrester Consulting that was commissioned by ...

CMO and Founder of Bango. Fighting to build a strong connection between marketing dollars spent and revenue generated by businesses. I believe digital advertising is broken. The fact remains that a ...

At its core, consumer behavior is all about understanding how your customers make buying decisions. Because the customer journey is made up of countless behaviors and small decisions that can be ...

Today's infographic, by chargeback management company Chargebacks911, breaks down online purchase behavior across 11 industries, and you may find some of the info surprising. For instance, 33% of ...

Shoppers stock up on toilet paper and other supplies as Canadians purchase food and essential items in Markham, Ontario, Canada on March 07, 2020. Canadians followed the instructions of Canada's ...

At Pocket Gamer Connects Helsinki a keynote talk covered the topic of purchase behaviour insights and how to scale IAPs in ‘the age of the app-ocalypse’. The talk was introduced by Steel Media Ltd COO ...