Discover why Gen Z demands more than just profit. Learn how a purpose-driven brand strategy builds long-term trust, loyalty, ...

Why does purpose matter? When we are aligned with our purpose, it becomes our North Star—our guiding light through the ups and downs of life. It keeps us connected to what truly matters, whether ...

The hype train on corporate purpose keeps steaming down the tracks. I have written about it before and tried to be positive. But I feel the need to be more constructively critical. If everyone has ...

Purpose is often treated like a slogan, something catchy to put on a website or slide deck. But purpose goes much deeper. It’s a mission, both personal and organizational, that defines who we are and ...

The expression “low man on the totem pole”—a colloquial expression signifying someone of little importance—is actually irrelevant in First Nations culture. I argue it should become irrelevant to our ...

Today marks the official launch of Greater Purpose, a Canadian platform built to bring together businesses that want to integrate purpose into the very core of how they operate. For Brad Offman, ...

There is lots of sensible stuff in the articles and books. However, there is a theme across them that is most explicit in Corporate Purpose: Why It Matters More Than Strategy. It reminds me of the ...