Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

A startup called Lisnr wants to replace NFC and QR codes with a new technology that sends data over audio — a communication protocol it’s calling Smart Tone. The technology it’s invented can be used ...

Lucknow: In a major step to enhance tourist experience and promote cultural heritage, the Yogi govt is set to launch QR code-based audio tour portals and content at 100 key tourist destinations across ...

QR codes have made a significant impact in industries ranging from marketing to education, but their role in video gaming is equally transformative. These versatile tools enable developers, publishers ...

Remember when we transitioned from calling it "surfing the internet" to "Googling"? It was one of those moments when technology became so ingrained in our lives that it became a verb. "QR-ing" may be ...

We've all dealt with them over the past 10 years. The rise in usage of QR codes, or quick-response codes, has been incredibly noticeable. These are codes that you scan with your phone to display ...

Uttar Pradesh Tourism Department is launching a QR Code-based Audio Tour Portal to improve visitor experiences at over 100 key sites. The initiative aims to make heritage accessible to both domestic ...