Quantcast is tapping its deep ties to publishers by linking digital data signals to offline attributes like sales and TV viewership. The company is rooted in direct audience measurement and embeds its ...

Changes in the use of the lowly cookie — a bit of software dropped into a browser that helps advertisers and publishers gather data on consumers’ web activity to better target ads — are having a tidal ...

Another tech giant is under investigation in Europe for potential privacy breaches of the General Data Protection Regulation (GDPR), TechCrunch has learnt. The Irish Data Protection Commission (DPC), ...

Do you run a website? Do you want to know more about the traffic that’s visiting it? Then you need to use Quantcast. It is one of a group of services like Alexa and Compete that help you see how many ...

Although Quantcast has often discouraged observers from attempting to group the analytics provider into the “ad effectiveness” category with comScore, Integral Ad Science (fka “AdSafe”), DoubleVerify ...

Website publishers looking for free, web-based tools that provide user behavior and pageview data have a few places they can go. Unfortunately, all of them are at least partially inaccurate or flawed ...

Quantcast, the online advertising firm, will eventually go public, its CEO tells Business Insider. The company will likely file an IPO in less than two years, Konrad Feldman tells us. Feldman invited ...

Imagine a platform that hits a database with over a trillion online signals in a 100ms window and scores ML models over one million times per second to deliver near-real time results across over 100 ...

SAN FRANCISCO--(BUSINESS WIRE)--Quantcast, a global advertising technology company, today announced the launch of additional modules for its free global educational program, the Quantcast Academy.

Quantcast announced today that it has closed a Series B financing round with Founders Fund and Polaris Venture Partners. The financing provides the company with $20 million in new capital which will ...

A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape, Konrad Feldman, Co-Founder and CEO, Quantcast... Feldman’s background was in analyzing data to detect financial ...

Online measurement and ad targeting company Quantcast has acquired MakeGood (also known as MakeGood Software), a Seattle-based ad tech startup founded in 2009. Quantcast CEO Konrad Feldman said the ...