UK data protection regulator demands companies in the RTB ecosystem re-evaluate privacy notices, use of personal data, and lawful basis. The UK Information Commissioner’s Office’s (ICO’s) latest ...

When stepping into the advertising world real-time bidding may appear more complex than it actually is. We are here to tell you that real-time bidding isn’t hard to get involved in because bots are ...

Rajeev Goel is CEO of PubMatic. AdExchanger.com: What will demand‐side optimization provide for the advertiser/agency? Can you quantify performance improvements an advertiser might see in comparison ...

With advances in digital technology and consumers’ insatiable appetite for “free” content, the advertising technology industry (AdTech) has played a crucial role in delivering highly personalized ad ...

Real-time bidding (RTB) will be a significant factor in fulfilling the promise of online digital advertising, which has been on the cusp of dramatic changes for many years. RTB, as defined by Parks ...

Yes – direct response was the low hanging fruit for RTB; the emergence of the trading desks has largely replaced the traditional DR display network to deliver greater efficiencies across the DR market ...

It’s a year since Europe’s General Data Protection Regulation (GDPR) came into force and leaky adtech is now facing privacy complaints in four more European Union markets. This ups the tally to seven ...

A dossier of evidence detailing how the online ad-targeting industry profiles internet users’ intimate characteristics without their knowledge or consent has been published today by the Irish Council ...