During a recent Professional Bull Riders (PBR) Unleash the Beast event in Billings, professional bullfighter Lucas Teodoro found himself launched skyward by the powerful bull known as Wild Child.

An incredible event is coming to Fort Collins, Colo. in July. The PBR has upped the game offering a $200,000 purse and two incredible superstars to take the stage. Colorado State University (CSU) and ...

As Paramount+ continues to bulk up its offerings under David Ellison’s leadership, the CBS streamer is strengthening its connection to TKO. On Wednesday, Paramount announced that its streaming service ...

Last May, in unveiling a major partnership with PBR Dr. Phil McGraw did everything to ingratiate himself to PBR fans but ride a bull. In his familiar Texas twang, he said the gritty, humble cowboys ...