Menu design influences what diners order by guiding attention, simplifying choices, and using layout and language to ...

A menu is so many things: calling card, salesman, a fantastical story that takes you on a culinary journey around the world. On second glance, however, you may notice that restaurant menus are not as ...

Menu engineering is both an art and a science, but it’s the science part that usually trips up most restaurant operators. Here’s how to gather the right data so the science of designing optimized ...

Restaurant design can be a crucial part of building a successful brand. Layout of your restaurant can also affect your operational efficiency. Check out this research center for ideas and trends in ...

Restaurant menus across the U.S. are quietly shrinking, and the strategy behind it reveals how kitchens are adapting to costs and demand.

A study employing hypothetical restaurant menus suggests that climate-friendly default options and labels indicating the carbon footprint of each dish may influence diners’ dish selections and the ...