We have to ask if the standard metrics for media effectiveness will be enough into the future to convince savvy marketers that their media investments are truly hitting their targets. I’d say the ...

Publishers, agencies, and marketers have two months in which to register their opinions and feedback on proposed guidelines for rich media ad units put forward by the Interactive Advertising Bureau's ...

My last column profiled today's rich media user and suggested that many brand marketers should immediately begin incorporating rich media into their overall marketing mix. This week I turn my ...

DG argues that the standard of measurement is a valid and necessary one and that served impressions is a less valid measurement compared with viewable impressions. For example, the report found that ...