In the programmatic ad space, buyers and sellers have turned their attention to quality inventory, with private exchanges and “programmatic direct” software emerging as two of the most popular methods ...
Sell-side ad-tech platforms Telaria and Rubicon Project -- which completed a merger back in April -- now have a new corporate name: Magnite. The two companies closed their merger three months ago in a ...
LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, was recognized this week for its exceptional technology and ...
SYDNEY – Spotify and Rubicon Project have launched programmatic audio advertising campaigns in APAC for the Australia, New Zealand, Hong Kong and Singapore markets following the music streaming ...
A number of key exchange companies have rolled out new platforms for the buy and sell side this week. On the buy-side MediaMath has introduced TerminalOne, a self-service platform that allows agencies ...
LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), which operates one of the largest open advertising marketplaces in the world generating over $1 billion in managed revenue and reaching more ...
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