Google just changed ad targeting. On Thursday the company launched in beta “search themes” to give marketers a way to reach consumer audiences with specific interests. The feature is driven through ...

Google announced the beta launch of Search themes for Google Ads Performance Max campaigns. Search themes are an optional signal you can use to inform Google AI about your business to expand relevant ...

Google launched a new Performance Max search feature called “search themes,” a rare opportunity to learn from the black box that is PMax campaigns. Search themes are broad terms that can inform ...

Google is testing a pitch-black dark theme for Search. The company is looking to switch the Search background to the color with the hexadecimal code #000000, which is the darkest of all colors. Google ...

To date, Google’s dark themes have been more gray than the pitch/AMOLED black preferred by some. Google is now testing a completely black dark theme for Search on desktop web. Instead of dark gray, ...

Google launched a new "Search Themes" feature for Performance Max campaigns. Search Themes allows advertisers to provide topics and categories to help guide Google's AI system. The goal is to help ...

How to Turn On Dark Theme in Google Search and Why Users Prefer It Google has steadily introduced features that improve user comfort, and one such popular update is the Dark Theme for Google Search.

Search themes are a new, optional signal that let you add information about customers or your business in Performance Max. Google today is adding search themes – a new, optional signal – to ...

Google has doubled down on its automation-first strategy with a key update to Performance Max (PMax) campaigns: some advertisers can now add up to 50 Search themes. Why we care. This update gives ...