The new Sephora Virtual Artist Eyeshadow Try On feature enables users to try on thousands of eyeshadow shades by color, brand, and finish, including each individual shade or an entire palette. With ...

Beauty retailer Sephora has launched new augmented reality-based features for its Virtual Artist application on Apple's iOS, including an eyeshadow virtual try-on feature, an Expert Looks preview ...

Beauty channels on YouTube are dominated by influencers, and there's a good reason for that. Bottom line, they're talented. From tutorials on cut creases to reviews on new products, there's a lot to ...

Sephora’s entire catalog of beauty tutorials and how-to videos has been added to Google Home Hub. To start, a consumer can say “Hey, Google, play contouring videos by Sephora,” or whatever makeup ...

Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a ...