Think about the iconic brand names you know: Apple, Target, McDonald’s, Gap. What images come to mind? For many of us, probably their logos. That’s because whether it’s an apple or big golden arches, ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

From its very first beginnings as an over-elaborate illustration, to its familiar and distinctive shape today, Apple's logo has reflected its company's aims from the start. There was no Apple logo ...

If their logos are any indication, TV nets are looking to become a little more well-rounded. A number of broadcast and cable webs have gone circle-centric, redesigning their logos to incorporate the ...

Jens Müller is something of a logo detective. The Düsseldorf, Germany-based designer finds logomarks—in old magazines, books on design, sometimes in the wild, on buildings—and then sleuths out their ...

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The 1999 Mazda MX-5 makes a great anniversary present, as it marked the Miata's 10th birthday and brought some subtle but welcome changes over first-gen models. The 1999 Miata said goodbye to popup ...