Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report. The Jupiter Research report, "Beyond the ...

For larger websites, the days of one-experience-fits-all-visitors are long gone. Today, Palo Alto-based Commerce Sciences announced it has scored a $4 million investment -- including backing from ...

We are deep in the GenAI hype era, so it’s easy to forget about that other kind of AI – the optimization kind. Remember when personalization was THE red-hot AI? It wasn’t that long ago. While it has ...

Your product or service isn’t one-size-fits-all, so shouldn’t your content be dynamic, too? The best websites convince potential customers to continue their journey and ultimately convert with ...

In Venice in 1498, publisher Aldus Manutius created a catalog of the books he was printing. 15th century Europe was going through a publishing revolution. The invention of the Gutenberg press and ...

Does Web site personalization improve our online experiences or is it a code word for “behavioral profiling?” Simply stated, Web site personalization provides content and structures online pages to ...

To begin the B2B buying process, many prospects go to the web sites of potential vendors to get a feel for what each company can offer. Since the company web site is often the first touch point for ...