Or perhaps you saw Mashable's own CES coverage of the unveiling, when Lego made its first appearance at the world's biggest technology convention to officially announce Smart Play and Smart Bricks.

Lego unveiled Smart Bricks, the brand’s first foray into smart tech integration, at this year’s CES trade show. The first Smart Bricks sets are already available for pre-order and will be released in ...

LEGO Smart Play with Electronic Smart Bricks and Minifigures! Star Wars Throne Room Duel and A-Wing, and Mos Eisley Cantina Build Review. Dan at Squirrel Stampede is Curious about how to work the new ...

Lego sets are fun to build and play with, even without any built-in smart features. They're a great alternative to the tablets and gaming consoles that kids seem to gravitate toward these days.

This week, Lego introduced its new Smart Brick, a standard 2x4 Lego brick equipped with a tiny computer. The company announced the product at CES 2026 and will begin selling it on March 1st, 2026. The ...

Lego is taking things to the next level with its new Smart Brick, changing the way we interact and play with Lego pieces. Legos are incredibly fun, and we’re sure that many of us grew up playing with ...

In an unprecedented move, the brick maker has tapped the 'Star Wars' star to sell you on its controversial smart play sets.

LEGO has revealed another five Star Wars-themed sets for its all-new, interactive SMART Play line-up, bringing in franchise royalty in the form of Anthony Daniels — C-3PO himself — to lift the lid ...

The toy company names Mark Hamill junior executive director of information (J.E.D.I.) to bring Skywalker style to fans' calls.