A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

Most smart packaging is a gimmick. KitKat just turned its 70-year-old "Have a Break" slogan into a Faraday cage that completely silences your phone.

Smart packaging is often referred to in the context of Industry 4.0 as manufacturers take advantage of the new integration of digital capabilities with artificial intelligence, machine learning, ...

A shopper picks your brand’s shampoo off the shelf at Target. Pays. Walks out. The sale is complete, but what happens next is invisible to your brand. Target knows who bought it because the purchase ...

Plastics manufacturers and processors now have access to smart packaging technology that promises to shift the tide of the industry's sustainability efforts. Radio-frequency identification (RFID) is a ...

Packaging is no longer just a protective shell—it’s becoming a powerful driver of engagement, data collection, and revenue. By integrating digital features like QR codes, NFC tags, and interactive ...

What if your QR Code is doing exactly what you asked of it and is still failing? Your consumers scan the code, and the page loads. The campaign metrics look clean, but nothing follows. There are no ...

QR Codes are here to stay: Are brands meeting expectations? QR Code engagement has plateaued. Uniqode's State of QR Codes 2026 found that 70% of consumers scan QR Codes monthly, and 47% report their ...