QR codes are dead, an internet marketing strategist wrote in AdAge in 2013. The murderer: "easier-to-use apps." And yet, four years later, that isn't the case. Apps have become even more prevalent and ...

The easiest way to creep on a stranger's outfit and replicate it is in Snapchat. Credit: snap, inc. Snapchat got closer to turning its camera into a full-fledged visual search engine on Thursday by ...

Snapchat is building a visual product search feature, codenamed “Eagle,” that delivers users to Amazon’s listings. Buried inside the code of Snapchat’s Android app is an unreleased “Visual Search” ...

Posts from this topic will be added to your daily email digest and your homepage feed. Snapchat’s camera has to date mostly been associated with sending disappearing messages and goofy AR effects, ...

Marketers evaluating visual code solutions are typically advised to consider factors such as customisation, dynamic content ...