The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages ...

Snickers has made it clear over the past few years that you'll feel better if you eat the candy bar. Now, it wants to feed the world to solve all its problems. Like, literally feed the planet Earth a ...

Snickers Ice Cream is dropping limited-edition "Chill" bars and a custom "icy" pendant and chain ahead of the 2026 NFL draft.

Mars Chocolate North America unveils one of Snickers Super Bowl commercials prior to the game on Sunday. The new 30-second commercial, created by BBDO New York, is the latest "You're Not You When ...

He has been called Johnny Football and Johnny Cleveland, but on Thursday, Browns quarterback Johnny Manziel will get a new nickname: Johnny JamBoogie, courtesy of a candy bar. The moniker is given to ...

Like athletes, advertisers often risk their necks for a winning campaign on Super Bowl Sunday. And, while an ad's performance is harder to judge, one apparent loser this year was Masterfoods' Snickers ...

Sometimes nothing tops a classic, which is why this beloved Snickers flavor has stood the test of time throughout the years.

When you are introducing a new product to the populace, it is important that your ad campaign make a strong first impression. You might try associating this new item with an A-list celebrity, or you ...