Switzerland and Canada, both scoring 63.2 points, are able to maintain their influence globally based on good governance, political stability, and quality of life.

Staging FIFA's showcase tournament was meant to enhance U.S. soft power, but instead seems to be eroding it as the country's ...

The United States still leads the world in soft power, but ‘America First’ policies have critically damaged its reputation around the world, according to Brand Finance’s Global Soft Power Index 2026.

The United Arab Emirates participated in a high-level dialogue session that discussed the role of soft power in strengthening economic resilience and rebuilding trust in a world experiencing ...

Since the start of his second term, U.S. President Donald Trump has been dismantling the traditional channels of American soft power. The U.S. Agency for International Development (USAID) is no longer ...

The U.S. government long saw giving international aid as a way to build goodwill throughout the world. Did it work? And what does the reducing of... "Soft power" is a hot topic in Washington, D.C.

Soft power is the ability to affect others through attraction rather than coercion or payment. Its effects are often slow and indirect. It is not the only or even the most important source of power ...

What may look like savings through layoffs and grant rescissions will in fact cost billions in lost trade, weakened alliances, and diminished global influence. Linda J. Bilmes is a former US assistant ...