The growth of connected TV advertising isn’t simmering down anytime soon, even if most of the key ingredients are scattered or missing – like, say, an industrywide standard for campaign measurement.

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

Rohde & Schwarz announced that RF and microwave component manufacturer RF-Lambda has chosen the company’s R&S ZVA vector network analyzer and R&S FSW signal and spectrum analyzer after an in-depth ...

Two new optical-detector ICs from Hamamatsu Corp can help you with proximity- and position-sensing challenges. The S8158 circular-position-sensitive IC detects the angle of light that is incident to ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

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