Split testing is an important marketing tactic in which you compare two versions of something to figure out which is better. For example, testing two sales scripts might show that one if far superior ...

You know that saying; “what gets measured gets managed”? Split testing is a way of measuring what is working better, worse or indifferently when compared to the alternative so that you can choose to ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Split-testing — when you create variations of your website and test which ones perform the best — is quickly ...

We’ve all heard the stories about a humble split test bringing in more subscriptions, more leads, more downloads, and more growth. Or how changing one word brought in more than $300,000 in revenue.

As a marketer you will understand the importance of split testing but are you using the right statistics to judge what is right for a campaign? To be a good marketer, being data-driven is key to the ...

Is your amazing, fully SEO-compliant website not getting the traffic you want? Worse still, have your sales or lead conversions dipped from earlier levels? Nightmarish as it sounds, this can happen to ...