Creative Bloq on MSN
Sprite rebrands and brings back the Lymon
Plus it gets a new sonic identity.
To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.
With its new ethos, the soft drink brand will unify its global expression under one platform that includes a refreshed logo and visual identity.
On Monday, Sprite's parent company Coca-Cola announced the brand's latest drink, Sprite Chill, promising it delivers a "refreshing twist" to its classic drink thanks to the addition of cherry-lime ...
Move over, Arnold Palmer, there’s a new drink on the golf course. Iced tea and lemonade is a time-tested combo ideal for sipping in hot summer weather. Now that drink, often referred to as a “half and ...
Sprite has unveiled a new global brand platform, "It’s that fresh", as it looks to deepen its foothold in street culture and strengthen relevance among Gen Z consumers.
The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...
The update includes a refreshed visual identity and new variants like Lemon Mint Zero Sugar, aligned with evolving consumer ...
Tasting Table on MSN
Here's Why Sprite Bottles Aren't That Iconic Shade Of Green Anymore
The green bottle used to be Sprite's calling card. But these days, the soda comes in a clear bottle for reasons other than ...
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