A phone in your pocket changed what dealers were willing to say out loud.

Car dealers rely on a simple worksheet called the "four square" to turn a straightforward purchase into a maze of numbers that favors the showroom, not the shopper. I want to show you how that grid ...

Although the car business has changed dramatically in recent years, thanks to the expansion of superstores with no-haggle pricing and automakers such as Tesla offering direct online sales, some ...

Cape Town startup GetWorth warns against a common technique in car sales called the Four Square Worksheet, a psychological tool a salesperson can use to distract a buyer from the overall cost of a ...

Johannesburg - Price is probably the most important factor when buying a car but this shouldn't be the only consideration. GetWorth director Jamie Surkont warns against a common technique in car sales ...