The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like. I’ve been there. It’s a tough situation, because you’ve been doing content ...

The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble When it comes to marketing, there are two types of campaigns you can run: one with ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency renowned for its innovative B2B and healthcare campaigns. How do you turn a single piece of content into a powerful ...

When you’re content marketing with a focus on creation, the answer to every scenario is creating new content. If you’re trying to rank for a new keyword, you create a new piece of content targeting it ...

Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success. All parties involved in the content creation process know just how much time, ...

Here’s why it’s important to conduct a content audit — and a step-by-step guide on how to do it effectively. A content audit is an in-depth analysis of previously published, or “old,” content that ...

Great content creates brand awareness and brand visibility; plus, it grows a loyal audience that knows and likes your brand. Ultimately, it can help you increase sales. How? B2B buyers consume, on ...

User-generated content (UGC) is a marketing strategy where brands leverage photo, video and written content created by their customers to help achieve business objectives. As one of the most powerful ...