About one-third of customers paid more than sticker price for a new vehicle in December 2022, sales that GfK research indicates might cost the retailer — or manufacturer — repeat business.

Only a year ago almost no one paid the full sticker price when buying a new car. Now you’re lucky if you can. In perhaps the most striking sign of the change in new car pricing, 80% of new car buyers ...

The COVID-19 pandemic brought on a car-supply crunch that normalized dealers selling vehicles well above sticker price. Though massive upcharges are becoming less common, there are still very few ...

September was the 16th consecutive month that car buyers paid over MSRP (sticker price) for new autos, with the average price paid for a new car at $48,094, up 6.1% year over year. Automakers ...

Americans can once again buy cars for less than sticker price. But that doesn’t mean they’re finding bargains at their local dealerships. A year ago, record tight inventories meant 80% of buyers were ...

GameStop takes to social media to reveal a change coming to its controversial price stickers, which have been notoriously hard to remove.

New cars are selling for record-breaking high prices. The average sticker price of a new car was over $41,000 in June—the first time it has ever crossed that mark. And sticker price isn’t the price ...