Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

A few weeks ago, I was in a San Francisco restaurant and I ordered a Pinot off the wine list. I don’t particularly like Pinots, so why the heck did I order one? Back in the late 1990s, researchers ...