The burger chain last used the chicken 10 years ago. On Wednesday, a documentary of sorts will be posted, chronicling the subservient chicken's alleged odyssey over the last decade. Which now brings ...

Let’s see if the young consumers the burger chain is looking to reconnect with remember the vaguely S&M-themed chicken videos. Subservient Chicken–an example of what we now call “viral marketing” ...

FILE - In this Thursday, April 25, 2013, file photo, a car stops at the drive-thru at a Burger King restaurant near downtown Los Angeles. Burger King reports their quarterly earnings on Thursday, Feb.

Burger King's "Subservient Chicken" was one of the web's first big viral marketing campaigns. Created in 2004 by the ad agencies CP+B and the Barbarian Group, the campaign allowed people to visit a ...

Opinions expressed by Entrepreneur contributors are their own. Chicken is at the top of the menu in Burger King’s throwback ad campaign. Subservient Chicken, the mascot of Burger King’s 2004 viral ad ...

NEW YORK >> Burger King is bringing back one of its strangest advertising creations if you don’t count its creepy King — the Subservient Chicken. The campaign, which was considered groundbreaking when ...

Burger King's Subservient Chicken — one of the most popular viral ad campaigns of all time — is about to make a very high-profile second landing. If Burger King can find him, that is. The wacky guy in ...