From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Gopuff, the leader in instant commerce, and GrowthLoop, a pioneer in agentic AI-powered marketing solutions, today announced ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Most brand segmentations get quietly abandoned by the marketing teams they were built for. Not because the maths is wrong — it usually isn’t. They get abandoned because they were built to describe ...

Softswiss, a global iGaming software provider, has expanded its Casino Platform segmentation feature. Operators can group ...