Smart phone technology has given way to a new channel through which to communicate with shoppers and enable commerce. The fascination around mobile for retail started with mobile marketing and the ...

(Reuters) - Target Corp hopes that letting shoppers scan, buy and ship a selection of toys while shopping in its stores and having hundreds of exclusive toys will help drive sales this holiday season, ...

QR codes have it tough. There’s a whole bunch of talk about whether consumers are willing to interact with the technology, and the fact that a lot of marketers are still slapping QR in the most random ...