Global Standards-Setting Body Introduces Standardized Framework for Data Labeling and Privacy Management; Available for Public Comment Until October 5, 2024 NEW YORK ...
The IAB Tech Lab, a nonprofit organization that sets standards for the digital media industry, introduced on Thursday a new framework designed to standardize the way ...
In a bid to improve levels of transparency and accountability throughout the programmatic space, the Interactive Advertising Bureau’s (IAB) Tech Lab on Tuesday unveiled a major overhaul to its content ...
The Interactive Advertising Bureau’s Tech Lab revealed significant additions to its Content Taxonomy in an exclusive release provided to Marketing Dive. Additions included new content categorizations ...
Aims to Accelerate the Transition from Content Taxonomy 1.0, Reduce Bidstream Inefficiencies, and Enhance Industry Adoption of Content Taxonomy 2.0 and 3.1; Public Comment Period Open Through January ...
Ad Product Taxonomy 1.1 Continues to Invest in Publisher Controls and Addresses New Regulations in the UK for Advertising Products Within the "High Fat, Sugar, and Salt" (HFSS) Category NEW YORK, July ...
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