The Transit Tech Lab in New York City has opened the application period for its fifth technology challenge to focus on areas like operational efficiency and human capital. The Transit Tech Lab is a ...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...

NEW YORK—As more live events move to streaming and streaming platforms work to boost their ad revenue, the digital advertising tech standards-setting body, IAB Tech Lab has released its Live Event Ad ...

Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab ...

Over the course of eight weeks, beginning in May 2024, the startups worked with one or more of the participating transit agencies. The following test results highlight how their technologies can help ...

A dozen technology companies have a fresh mission this week: Improve transit in the New York City metro area. The Transit Tech Lab, a private-public operation, has named the finalists for its seventh ...

NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...