The earliest April Fools’ Day hoax on record was in 1698, when people in London were told to go see the annual ceremony of the washing of the lions.

It’s time for jokesters and pranksters to try out their best tricks — Wednesday is April Fools' Day. Humorous pranks and tricks have been entertaining the world for centuries. There’s nothing quite ...

So far today you’ve put toothpaste in your kid’s Oreos, brought mayo-filled Krispy Kremes to your co-workers, and placed a rubber band around the faucet sprayer as a surprise for your spouse. “It’s ...

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...

Good morning. I fully intended to use today's newsletter to remind everyone to keep their heads on a swivel, you know, with it being April Fools' Day and all. You never know what garbage you might ...

Before the proliferation of AI slop, there was April Fools. It’s that time of year when you’re not sure if anything you see online is real. And brands do have a lot of fun with gullible fans. As you ...

In celebration of April Fools' Day, a handful of chains and restaurants are offering exclusive deals for lovers of mischief nationwide BJ's Restaurants, Inc. In addition to the most outrageous flavor ...