Modelo Brings the “Best Seat in the House” to Fútbol Fans Everywhere After activating around the sport for over 30 years, ...

Mexican beer Modelo Especial recently dethroned Bud Light as the top-selling beer brand in the U.S., with the growing Hispanic drinking age population and an increased trend toward premiumization as ...

To learn more about our editorial approach, explore The Direct Message methodology. Modelo didn’t just dethrone Bud Light—it cracked a cultural code. In 2023, Modelo Especial became the top-selling ...

Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. Boycotters of Bud Light have been mocked for celebrating the beer brand being overtaken by Mexican rival Modelo as both ...

Modelo Especial held its title as the top-selling beer on a dollar basis in the U.S. for the second month in a row in June. The Mexican lager has generated more dollars than any other beer brand in ...

Modelo cans have become part of the fabric of events for Rio Riojas' family and community in Lansing, Michigan. The 35-year-old often finds himself opting for the brand at grocery stores or bars. The ...

CORRECTION, May 31, 2023: The Modelo brand is owned by the Belgian conglomerate Anheuser-Busch InBev. In the U.S., however, the beer is controlled by Constellation Brands under a 2013 antitrust ...