Tide Unveils World-First Laundry Breakthrough: Introducing Tide evo, the Fiber-Detergent Tile

Tide®, America’s #1 trusted laundry detergent brand, continues to deliver an unmatched level of clean. With the national launch of Tide evo – a 100% concentrated, waterless tile with six cleaning ...
Los Angeles Times

Cheaper Tide laundry detergent gets a tryout

CINCINNATI -- — Procter & Gamble Co. is trying out a cheaper version of Tide laundry detergent in a bid to churn up new sales. Tide Basic is hitting shelves in some 100 stores in the South and ...
Reuters

P&G to introduce lower-priced Tide detergent in U.S

(Reuters) - Procter & Gamble Co is launching a lower-priced "Tide Simply Clean" liquid detergent for U.S. shoppers, but it is "not very interesting" to current Tide users, Chief Executive A.G. Lafley ...