There's something quietly radical about a tech CEO saying, essentially, please put the phone down. Not in a smug, ...

A brief moment of joy turned into a viral video when an iPhone 17 buyer inadvertently dropped the new phone in front of Apple CEO Tim Cook. The mishap, recorded on camera, spread like wildfire on ...

Apple CEO Tim Cook wants you to know that tariffs have nothing to do with the iPhone 17's higher prices. "There's no increase for tariffs in the prices to be totally clear," Cook told CNBC's Jim ...

In a teaser posted on X, Tim Cook described “a big week ahead” that starts Monday morning. The short video shows hands ...

It all starts Monday morning! #AppleLaunch pic.twitter.com/PQ9gM2Gl2r — Tim Cook (@tim_cook) February 26, 2026 In recent weeks, rumours have suggested that Apple is preparing multiple product launches ...

During Apple's fourth-quarter earnings call on Thursday, Cook attributed the iPhone 17's success to what he called the company's strongest lineup ever. "The [iPhone] 17 Pro is the most pro phone we've ...

Tim Cook posted on social media confirming the next big Apple hardware event, where we expect a slew of devices to debut.

Reports of Tim Cook's 2026 retirement may have been exaggerated. It seems Apple won't be transitioning to a new CEO anytime soon, and even when they do, Cook will likely stay on as Chairman of the ...

Apple CEO Tim Cook took to X and shared the video saying, "Holiday cheer, a little bit of magic, and a whole lot of heart, captured on iPhone 17 Pro by a few handmade puppet friends!" Set in a snowy ...