There’s a metaphor I use to explain many of the problems we face in marketing: I call it “the Titanic and the tugboat.” We all know the Titanic’s story—it sank because it wasn't agile enough to ...

Back in 1912, the Titanic hit an iceberg, but now its salvage missions are colliding with a whole new obstacle. Efforts to recover artifacts from the wreckage have been placed on indefinite hold, ...