Publisher Traffic Is Surging From an Unlikely Source

Push notifications and peer-to-peer sharing have grown dramatically, according to proprietary Chartbeat data shared with ...

Inside AI traffic’s 796% growth, and why it converts more ready-to-buy visitors

WebFX reports a 796% growth in AI traffic from 2024 to 2025, with higher conversion rates, suggesting AI users are more ...
Search Engine Land

Spam traffic in GA4: How to detect, filter & prevent it

Spam traffic distorts your analytics data, which can lead to poor marketing decisions based on false performance signals. It’s become more visible in Google Analytics 4. Compared to Universal ...