Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied ...

Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...

Congress has become increasingly interested in the privacy implications of behavioral marketing. This summer, the Senate has held hearings, and the House Committee on Energy and Commerce has followed ...

Buyer behavioral data remains the greatest untapped marketing asset, opines the report. On average, only 45% of marketers are capturing and consolidating customer behavioral data from multiple ...

AT&T’s chief privacy officer told U.S. lawmakers Thursday that the company does not engage in behavioral advertising, but the company has apparently used the controversial technology to sell its ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...